Pic Source: plathium from EDMW
Sony willingly paid S$20,000 or S$30,000 (Not too sure about the price of a full page advertisement in Straits Times - Just a guesstimate) to take out a full page advertisement but apparently they must have forgotten to pay the copywriter.
1.2 Mega Pixels is what you will get from a cellphone camera (Remember the resolution from the Tammy NYP videos?).
This will certainly be a costly advertising and branding blunder.
7 comments:
trust Sony!
There's a big difference between 1.2 and 10.2 or 12. How can they even miss that?
remember VHS and Betamax?
pwnD!
The ad agency should be prepared to close down.
In the words of the MIW, it's an "Honest Mistake".
that's too big a mistake. how could he/she confuse 10 MP with 1.2MP? tsk. the copywriter ought to be shot.
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