Analysis of xiaxue's Downfall

Disclaimer: Please read the contents of this entry carefully. The following mail was forwarded to me by one of the readers of this site, whose email address is kingoftears@gmail.com. He had expressed concern to kimage through enquiry@kimage.com.sg (NOT the direct mail to Kimage's Director, Monica) about xiaxue being their spokeswoman. Nobody said that the reply was from Kimage's Director, Monica. To check the authencity of the email and to check which employee in Kimage's customer support responded to this email, Kimage can refer to the reference number "Kimage Customer Services - Ref# 0005-25OCT05" and its subsequent logs. If Kimage can produce proof that the email was faked by kingoftears@gmail.com, you can contact me directly at xialanxue@gmail.com to politely ask me to remove the screenshot of the email from this entry.


This was forwarded to me this morning by one of my readers "Ethan" (He has given me permission to publish the mail in its entirety). Look at the reply from Kimage - Simply Classic!

This brings us to the cool part - My analysis of xiaxue's downfall!

Xialanxue's first law: Xiaxue's endorsement deals are inversely proportional to her technorati ranking.

It looks like Xiaxue's plan totally backfired on her. She thought that the higher up she climbed the technorati ranks, the more endorsement deals she will get. What Wendy doesn't realize is that the way she climbs the rank matters. I am quite sure wendy has never touched a marketing textbook in her life because she doesn't understand the concept of branding and the erosion of brand equity and she is a classic textbook example of BAD PUBLIC RELATIONS management.

Xialanxue's second law: Revenue is directly proportional to Effort.

Expecting people to pay you to sink their brands is akin to asking them to kill themselves slowly but surely. You need money to support your family? - Go get a job! You want to be a "professional blogger"? - Act like one! You want to be invited to give talks on blogging because you think you are the expert? - Save us the horror of yet another blogger being charged for sedition!

Xialanxue's third law: The media industry cannot tolerate a blogger turned journalist that gives editors nightmares (due to bad command of the English Language) and has no journalistic integrity

Sometimes I really doubt the credibility of your Mass Comm Diploma (Which you haven't collected). TNP did not pull your column for no reason. Today's editor did not flare up on you for no reason. If you can't be objective for an assignment, reject it! (Didn't you learn that in Mass Comm? Wait.. Did you manage to learn anything after your PSLE?)

Xialanxue's fourth law: Change is inevitable. Sticking to the old cycle will sink you faster than the Titanic.

Xiaxue's trademark cycle:

xiaxue screws up => xiaxue acts like a poor puppy and tries to gain sympathy => xiaxue asks her fans to take revenge for her => xiaxue's fans hit those people she mentioned on her blog with vicious comments => xiaxue becomes ecstatic and believes she is a goddess (which we know she is not) => xiaxue tries to comment on an issue without thinking => xiaxue screws up again => ...

Time for a change? *yawns*


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