Where forth art thou?: Analysis of xiaxue's Downfall

Wednesday, October 26, 2005

Analysis of xiaxue's Downfall

Disclaimer: Please read the contents of this entry carefully. The following mail was forwarded to me by one of the readers of this site, whose email address is kingoftears@gmail.com. He had expressed concern to kimage through enquiry@kimage.com.sg (NOT the direct mail to Kimage's Director, Monica) about xiaxue being their spokeswoman. Nobody said that the reply was from Kimage's Director, Monica. To check the authencity of the email and to check which employee in Kimage's customer support responded to this email, Kimage can refer to the reference number "Kimage Customer Services - Ref# 0005-25OCT05" and its subsequent logs. If Kimage can produce proof that the email was faked by kingoftears@gmail.com, you can contact me directly at xialanxue@gmail.com to politely ask me to remove the screenshot of the email from this entry.


This was forwarded to me this morning by one of my readers "Ethan" (He has given me permission to publish the mail in its entirety). Look at the reply from Kimage - Simply Classic!

This brings us to the cool part - My analysis of xiaxue's downfall!

Xialanxue's first law: Xiaxue's endorsement deals are inversely proportional to her technorati ranking.

It looks like Xiaxue's plan totally backfired on her. She thought that the higher up she climbed the technorati ranks, the more endorsement deals she will get. What Wendy doesn't realize is that the way she climbs the rank matters. I am quite sure wendy has never touched a marketing textbook in her life because she doesn't understand the concept of branding and the erosion of brand equity and she is a classic textbook example of BAD PUBLIC RELATIONS management.

Xialanxue's second law: Revenue is directly proportional to Effort.

Expecting people to pay you to sink their brands is akin to asking them to kill themselves slowly but surely. You need money to support your family? - Go get a job! You want to be a "professional blogger"? - Act like one! You want to be invited to give talks on blogging because you think you are the expert? - Save us the horror of yet another blogger being charged for sedition!

Xialanxue's third law: The media industry cannot tolerate a blogger turned journalist that gives editors nightmares (due to bad command of the English Language) and has no journalistic integrity

Sometimes I really doubt the credibility of your Mass Comm Diploma (Which you haven't collected). TNP did not pull your column for no reason. Today's editor did not flare up on you for no reason. If you can't be objective for an assignment, reject it! (Didn't you learn that in Mass Comm? Wait.. Did you manage to learn anything after your PSLE?)

Xialanxue's fourth law: Change is inevitable. Sticking to the old cycle will sink you faster than the Titanic.

Xiaxue's trademark cycle:

xiaxue screws up => xiaxue acts like a poor puppy and tries to gain sympathy => xiaxue asks her fans to take revenge for her => xiaxue's fans hit those people she mentioned on her blog with vicious comments => xiaxue becomes ecstatic and believes she is a goddess (which we know she is not) => xiaxue tries to comment on an issue without thinking => xiaxue screws up again => ...

Time for a change? *yawns*


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44 comments:

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mooiness said...

Woohoo! Steady sia. "History!" Wah we couldn't have scripted it any better.

And good laws. :)

xialanxue said...

I'm a "noob" at trackbacks. Can give me a crash course?

Saigon Oi! said...

well down brother. Please keep up the updates!

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Anonymous said...

supposedly kimage's official forum for the topic.. don let her supporters dominate and misrepresent how the majority feels

http://www.shoutz.com/public/modules/ipboard/index.php?s=d63987b7da78a95100e02e10ac3e2565&showtopic=2220

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mooiness said...

xialanxue: For trackback, you need to sign up for Haloscan. Then paste this right after < head > in your template:

< script type="text/javascript" src="http://www.haloscan.com/load/your-name">< /script >

Then find "post-footer" and add this after the link for comments:

< a class="comment-link" href="javascript:HaloScanTB('<$BlogItemNumber$>');" target="_self">< script type="text/javascript" >postCountTB('<$BlogItemNumber$>'); < /script >< /a >

Reduce the spaces in the opening and closing tags when you paste.

Anonymous said...

anymore progress?

simplesandra said...

xialanxue wrote: "I am quite sure wendy has never touched a marketing textbook in her life because she doesn't understand the concept of branding and the erosion of brand equity and she is a classic textbook example of BAD PUBLIC RELATIONS management."

I sure she did, since that's what her poly course was all about--Media and Communications.

I'm quite sure she fell asleep during lecture though. =)

And to think media students were once the crème de la crème.... *shakes head*

Anonymous said...

wow! i'm impressed! apparently she's one of the spokespple along side ms claire chiang for the non smoking campaign. i think it's a huge insult to the nominated mp.

and for xx to be a role model to the young? what will the young pple in singapore turn out to be like? it's quite a scary thought to behold.

finah said...

Anonymous said...
supposedly kimage's official forum for the topic.. don let her supporters dominate and misrepresent how the majority feels

http://www.shoutz.com/public/modules/ipboard/index.php?s=d63987b7da78a95100e02e10ac3e2565&showtopic=2220




look at her rabid fans commenting on how she's a good spokeperson bla bla bla....

they are so blind. you know, at first when i read her post on how she's struggling with her income, i actually felt sorry for her cause i know how it feels to be poor.

she was actually lying all along and playing the im-the-victim card. fuck man. i am so stupid.

finah said...

oh and by the way, her delusional fans think that the email you sent to kimage is fake.

pfft!

gesundheit said...

I know what XX's next angle is going to be once she realises that people aren't buying her "I'm so poor" tactic, thanks to her showing off her numerous impulse buys and the way she splurges on clubbing and shopping. She's going to blog about how she has "great friends" who "stick by her through thick and thin" and - get this - are nice enough to "pay for her when she clubs, her overseas trips, and her clothes, mobile phones, and shoes."

Come on, anyone wanna take bets on whether she's gonna come up with this next?

Anonymous said...

seems from the reply Kimage couldnt wait to find an excuse to dump her.

Anonymous said...

that XX cycle you mentioned is spot on!

king of tears said...

finah: the mail is not fake, I am the one who sent it. i can forward it to anyone who wants it.

though it comes as no surprise they still want to vehemently deny the truth - that xiaxue cannot be considered a responsible spokesperson for any company, as evidenced by voxy and kimage withdrawing their endorsements.

and i don't think localbrand can be considered quite in their league =)

Anonymous said...

local brand is crap, there are more pple wear Giordano's ME t-shirt than local brand any day

simplesandra said...

king of tears wrote: "and i don't think localbrand can be considered quite in their league =) "

They're the ones that came up with the "I Love Annabel Choong" T-shirt, right? THink they and Wendy will get along just fine. =)

Anonymous said...

DUDE YOU ROCK.....

I apperciate your time and effort you put on your blog to bring the truth out.

Hope you will continue to do your good work.

NP-MCM said...

Do not lump us media students/practitioners with the likes of her.

She's in a league of her own, not that we'd like to join her anytime soon, or ever, for that matter.

king of tears said...

simplesandra said:
"They're the ones that came up with the "I Love Annabel Choong" T-shirt, right? THink they and Wendy will get along just fine. =) "

heh, you're right on that. very apt.

Anonymous said...

Hey those who dont like XX -
M A K E A M A T A
R E P O R T.

Candyfeehily said...

i suppose she has a lot to do wif branding herself to present as a pro blogger... and her target audience and image are just so not match...
then again go easy on her lah. just a young girl.

Anonymous said...

i love this blog, i love the fans of this blog!

Onward people of the anti-xiaxue movement =P

Anonymous said...

she's like so desperate for a boyfriend. with her current status and "fame" no guy in the right frame of mind would date her.

and to think she said b4 that her ex-bf is abit nuts one... now we know why...

Anonymous said...

Eh I was wondering, what's with the odd advertisements to various websites..

xialanxue said...

I don't delete comments.. that's why some people use the space to advertise their stuff. But I think it doesn't matter la.. people can differentiate spam from normal comments.

Anonymous said...

I was actually feeling sorry for her but after she wrote

My blogders... If you like reading me, and you like the deals that Kimage and Localbrand has given to you, do email them, and tell them I have been serving them well as an ambassador. It is not fair that they think people just dislike me when that is not true. Let them know you guys still support me. We cannot let the detractors win.

WTF!! She deserved it! I'm going to email Kimage and Voxy to let them know they have made a good decision to drop Wendy. We shall all do it! Do not need to be a long winded email but just a short email with the appropriate subject title : You made a GOOD decision to drop Wendy!

Anonymous said...

I can't begin to imagine why any company would choose XX as their spokesperson! She will just tarnish the brand and make people lose confidence in the brand! And like what some have said, people might just stop going to Kimage just because XX is associated with it.

She is a bad influence to young minds and sad to say, many have been blindly supporting her. I wish they would come to their senses.

finah said...

king of tears: i know its real. its her fans that think that its fake.

=)

finah said...

oh and by the way, i specifically remembered that she kept bragging in a previous post that by being the spokesperson for localbrand, she gets a really fat 7 digit figure paycheck.


here's what she said about how much she's getting.

Eh, I'm sorry but I cannot tell you. I can safely say it is an ambiguous 7 digit figure. Non Sg currency, that is.

poor my ass!

direct link here:
http://xiaxue.blogspot.com/2005/02/what-celebrity-where.html

simplesandra said...

NP-MCM wrote: "Do not lump us media students/practitioners with the likes of her."

Don't worry. I don't want to lump myself with the likes of her either. =)

PrawnKing said...

waiting for someone to report to straits times about her recent posting on the handicap toilets....to me...become a handicap and you will understand them

PrawnKing said...

oh no use posting at her blog...she will just post those nice comments....

iknowher said...

Finah quoted, "Eh, I'm sorry but I cannot tell you. I can safely say it is an ambiguous 7 digit figure. Non Sg currency, that is."

You didn't get the joke? How stupid are you. She's implying that she gets 7 digit figure in rupiah.

OMG I can't believe you're so dumb.

Andrea said...

iknowher said...

Finah quoted, "Eh, I'm sorry but I cannot tell you. I can safely say it is an ambiguous 7 digit figure. Non Sg currency, that is."

You didn't get the joke? How stupid are you. She's implying that she gets 7 digit figure in rupiah.

OMG I can't believe you're so dumb.
-
WC didnt say that the sum is in rupiah did she? :)

and who are u to go ard, calling others dumb?

Cheryl said...

I agree with your stand in this entry. She's just a spoilt rich kid(very much so) who doesn't really reap the goodness she's receiving. I have constructively critisized/commented at Xiaxue's blog once, pertaining to her bad attitude towards critisism that goes against her liking. As a result, I was blocked (on her haloscan). And mind you, I made sure it was commented without profanities.

So there you have it.

No name-calling, but I think Xiaxue needs a slap, back to reality. Her Peter Pan syndrome is pretty much out of hand.

toenail said...

apparently, she says now "Voxy will still be sponsoring my nails (I haven't decided if I will go though), while Kimage hasn't stopped the endorsement, but have just requested for the link to be taken down temporarily. (Yes, I misunderstood them too)

Speaking of Kimage - there are certain websites which proclaim to have "reproduced", in its entirety, the contents of Kimage's response to their hatemails.

Monica (director) called me and she was very angry indeed, because those were not her words. They are distorted beyond recognition.

If you are that herpes-infected, shiveled owner of that website, I suggest you take down the "letter" now, because Kimage can sue you, and will sue you. *Ahem*"

eh.. so who's right and wrong? can the real Kimage and Voxy owners please stand up?????

finah said...

iknowher: no she didnt. there's not even a rupiah in that entry. now who's the dumb one.

finah said...

oh and one more thing iknowher... do read the paragraph before that. and then read the paragraph that i quoted.

read slowly ok, so you can really soak it in your head.

take your time. no pressure now. i dont want your brains to explode.

Anonymous said...

Finah:
quote "Eh, I'm sorry but I cannot tell you. I can safely say it is an ambiguous 7 digit figure. Non Sg currency, that is.

poor my ass!"


Now dear finah, don't tell me you bought that. Xiaxue is neither David Beckham nor Maria Sharapova... And do you even think localbrand has the financial capacity to give her a 7 digit paycheck? haha...

quote "no she didnt. there's not even a rupiah in that entry. now who's the dumb one."

Seriously... a joke will never be a joke if its true meaning were to be spelt out letter by letter to you... the fun part is the figuring out by urself. And it wasn't that hard to figure out she mean ruppiah rite? u mean u never heard the ruppiah joke b4? get a life...

" oh and one more thing iknowher... do read the paragraph before that. and then read the paragraph that i quoted.

read slowly ok, so you can really soak it in your head."


the one who needs soaking in the head is you my friend. She was merely deriving some fun at how celebs always say that they can't reveal how much money is involved in the endorsement deal. she wasn't implying that her earnings are comparable to celebs... sheesh...

NB: I'm not defending XX or related to her in any way. I'm also not an XX supporter and do agree with some of the things pointed out here. But ppl like Finah should not BLINDLY flame others...

Anonymous said...

Xiaxue sucks. She must stop writing blog.

dylan said...

Hey Finah,

You are really really STUPID.

Nuff said, OMG, I can't believe how dumb you are! The phrase non-sg currency said it all. It was a joke...

Hey, I think you are on the same level as xiaxue too u know, stupid and dumb and take things in its face value.

No, seriously, you are really DUMB. Wah, flame ppl also din read properly what the SUBTEXT was.

u R no betta than xiaxue as an airhead too, finah.

God bless your silly brains, stupid girl